1. Expand the vast market with high-quality products

The fundamental basis for whether the market can be opened is still the quality of the goods. The quality of a commodity refers to both its internal quality and its external form. A good product must be both internal and external.

The person in charge of a certain paint brand believes that in order for the paint industry to prosper, we must strictly control the quality of the paint, start from material selection and cutting, and strictly supervise. Products that do not meet the standards are not allowed to enter the market, and we must self-discipline from the source to create our own quality. At the same time, we should also pay full attention to the external form of goods. With the improvement of people's living standards, people also have higher requirements for the quality of life.

The function of paint has long been more than just the facade of a home. More and more people hope that the door also carries the function of decoration, reflecting the owner's personal will and home style. Whether the style is simple or luxurious, whether the colors are bright or heavy, whether the style is modern or traditional... These contents are closely related to quality and need to be taken seriously by current paint manufacturers. Creating one's own quality is not a day's work, but for the sake of tomorrow's market, we must establish today's quality.

2. Building a Strong Brand to Show Enterprise Strength

Industry insiders generally believe that the coating industry still lacks absolute advantages in production and design processes, and branding development is an important way to promote and sustain the development of coating products. The brand covers various aspects, from production to packaging to service. Ultimately, it is the "comprehensive national strength" of an enterprise empire and must be fully valued.

In fact, in our daily consumption, paying attention to the choice of "brand" is actually focusing on the brand of the product. Therefore, paint companies should timely brand their products during the development process, let the brand drive the effect, adhere to development themes such as "green, environmental protection, and nationalization", and adapt to the development of the future paint market.

3. Green materials become the first choice for environmentally friendly coatings

Although the standards for green products determined by different countries vary, they all emphasize the characteristics of the product that are beneficial to human health and environmental protection. According to the World Health Organization (WHO) white paper, two-thirds of buildings in the world have excessive levels of harmful gases in the air, with over 64% of the pollution sources coming from wood products. The implementation of green development direction for paint products is in line with the interests of market consumers and the sustainable development direction of the industry. It is imperative to benefit the country and the people.

The market leader of a certain paint company pointed out that building a resource saving and environmentally friendly society is the basic national policy for sustainable development in China in the future. Coatings are one of the necessities in people's daily lives. While ensuring living space, maintaining consumer health is also an important content that cannot be ignored.

4. The paint industry is gradually moving towards "internationalization"

The strong driving force and advantage of China's paint industry's internationalization lies in the indomitable upward spirit of private entrepreneurs, which is the original driving force for China's paint industry to shout out "globalization" in the global economic winter. Secondly, the cost of human resources in China is low. The human capital mentioned here includes not only the human capital for production, but also the costs of scientific researchers and management teams, which are relatively low compared to other countries in the world.